Europe Leads Summer Travel Trends
As travellers increasingly choose closer-to-home holidays, rail journeys and slower, more sustainable ways to explore, European titles are dominating travel category sales this summer. Lonely Planet's European range gives retailers everything they need to inspire customers planning their next escape.
Leading the collection is Flight-Free Europe, which has seen an impressive 31% year-on-year sales increase, reflecting growing consumer interest in low-carbon travel. Featuring 80 no-fly itineraries across the continent, the title taps into demand for rail, ferry and overland adventures, making it an ideal choice for summer-themed displays.
Alongside this, Lonely Planet's Gift & Inspiration range offers customers fresh ideas for every type of European adventure. From 100 Weekends in Europe and Where To Go When: Europe to Epic Hikes of Europe, Epic Van Trips of Europe and Lonely Planet’s Guide to Train Travel in Europe, these visually led titles are perfect for gifting displays and seasonal merchandising.
For customers ready to book their summer travel, Lonely Planet's bestselling European guidebooks remain trusted companions for every journey. This summer's key destinations include Italy, Spain, Greece, the Greek Islands, Portugal, Croatia, Sicily and Türkiye. Combining trusted local expertise with practical planning advice, these guidebooks offer retailers a compelling opportunity to capture seasonal travel demand.
Click the links below to view our Trending European Summer Travel Sell sheet and our full range of European titles:
Trending European Summer Travel Sell Sheet