The Joy of Wild Swimming - Book Launch Recap
Lonely Planet’s new Joy of series has been created to inspire readers to do more of what they love. Launching with two titles, The Joy of Wild Swimming and The Joy of Exploring Gardens, the books feature in-depth profiles of 60 uplifting and joyous travel experiences plus a further 120 ideas of places to visit to partake in the activity.
On Wednesday 27th September Lonely Planet hosted an event to launch The Joy of Wild Swimming at Battersea Bookshop in London which was attended by a mix of travel and lifestyle media plus an excited group of wild swimmers.
The event featured contributing writers, Freya Bromley and Orla Thomas, who discussed their wild swimming experiences and the joy and wellbeing benefits that result from it, as well as reading excerpts from their pieces in the book.
Freya wrote the foreword for The Joy of Wild Swimming, and is also the author of The Tidal Year, which tells the story of her adventure swimming every tidal pool in Britain. She has previously written for publications including Lonely Planet, Financial Times, and National Geographic Traveller.
Orla is a freelance journalist specialising in travel. As well as writing for Lonely Planet, she regularly contributes to The Times and The Sunday Times, and various Hearst Magazines titles. In The Joy of Wild Swimming she wrote about her experiences that include swimming ‘Constable Country’ in rural England; exploring underwater ancient ruins in Turkey; and braving the waters of Scandinavia's Arctic Circle.
Our next Media and PR Update article will feature a range of the media coverage highlights that resulted from the event.
Assets to promote The Joy of series
To support the release of our new titles, we have created a suite of assets that can be used by retailers to promote the book to customers.
The Joy of Wild Swimming
Landscape trailer (YouTube embed code) and Instagram story vertical video
The Joy of Exploring Gardens
Landscape trailer (YouTube embed code) and Instagram story vertical video
Product details
The Joy of Exploring Gardens 9781837580590
The Joy of Wild Swimming 9781837580606
Series Format Hardback, Full colour, 272 Pages
Dimensions 245 x 192mm | 7.56 x 9.65"
RRP AUD $39.99 | GBP £19.99 | NZD $44.99 | USD $22.00