Lonely Planet's New Neighbourhood Decks of New York City and London

Lonely Planet is expanding its range of giftable travel products with the launch of two new card decks designed to inspire deeper exploration of two of the world's most iconic cities. Neighborhoods of New York City and Neighbourhoods of London combine practical travel advice with curated local experiences, offering retailers an eye-catching format that taps into growing demand for immersive, experience-led travel.

Each title includes a deck of 50 cards paired with a compact guidebook, encouraging travellers to discover both must-see landmarks and lesser-known neighbourhood gems. Organised by area and packed with recommendations spanning food, culture, shopping, parks and museums, the decks are designed for repeat use by first-time visitors and returning travellers alike.

Inside the decks:

  • 50-card deck and 56-page mini guidebook highlighting the best places to learn about each city's rich history and culture

  • Organised into 10 neighbourhood groupings with 4-6 experiences per area

  • Cards feature the best places for food, art, shopping, parks and museums plus practical information on how to get there and when to go

  • Mini guidebook shares travel tips on local transport and accessibility

  • Features maps on each card of points of interest, plus overview maps 

  • Stunning photography showcases each area's unique character

Marketing Campaign Assets

To support the release of Lonely Planet's Neighborhoods of New York City and Neighbourhoods of London, we will share a suite of assets that can be used by retailers to promote the decks to customers.

Releasing from August 2026

ISBN Neighborhoods of New York City 9781806532964 I Neighbourhoods of London 9781806532971
FORMAT Box, Cards & Guidebook, Full Colour, 56 Pages, 50 Cards
DIMENSIONS 163 x 107mm I 6.41 x 4.21”
RRP GBP £15.99 I AUD $29.99 I NZD $29.99 I USD $22.95