Media & PR Update- September 2023

Lonely Planet's 50th Anniversary

This year, Lonely Planet is celebrating its 50th birthday! To celebrate this landmark anniversary, we have radically redesigned our iconic blue-spine guide books, utilizing extensive market research to create a new and improved guidebook format which caters to today's traveller.

Our 50th Anniversary and guidebook revamp have garnered substantial media interest and publicity; featuring on the front, back, inside front and inside back cover of the print edition of Publishers Weekly (pictured below), and receiving coverage from BBC, ITV, ABC Australia, The Mirror, The Irish Independent, The New Zealand Herald, The Telegraph, The Australian, The Independent (UK), The Bookseller, Books & Publishing, Travelwires, Get Lost Magazine and Leisure Kicks Magazine to name but a few. 

To mark our anniversary, Lonely Planet also organised the distribution of hundreds of gift boxes to influential trade and media contacts across the world, generating valuable publicity across print and digital media.

Gourmet Trails Europe

Discover 40 indulgent food and drink weekend itineraries with Gourmet Trails Europe! Dine below Norway's icy North Sea; devour sumptuous mezedhes in Greece; forage for wild herbs in Germany's Black Forest - with epic food trails for every budget and taste bud. Gourmet Trails Europe has captured the interest of media outlets across Europe and further afield, with featured trails appearing in The National, Wales Online, The Scotsman, Belfast Live, Eastern Daily Press and more. In addition to this, Lonely Planet's Chris Zeiher appeared on Australia’s number one breakfast TV show, Sunrise, to discuss this title and the massive trend of Food Tourism. 

 

 

You Only Live Once 2nd Edition 

Lonely Planet’s You Only Live Once inspires readers of all ages to seize the moment, channel their inner hero, explore the world, create moments they will celebrate for years to come, and share their incredible stories. Providing suggestions for life's essential experiences for every stage of life, this eclectic gift book is the perfect manual for a life well-lived. This release has continued to receive coverage from a range of media outlets across the globe, featuring in print editions of Good Housekeeping, The West Australian and House of Wellness Magazine, and online in The New Zealand Herald and Stuff NZ. YOLO 2 has also received lots of love on social- see below! 

 

Drawing Games on the Go and 101 Things to do on a Walk

Two recent Lonely Planet Kids titles, Drawing Games on the Go and 101 Things to do on a Walk have proven a hit with our younger readers and parents alike. These titles offer young travellers simple, imaginative and fun activities to liven up walks and journeys, both indoors and outdoors. Check out some of the love on social media below: