Media and PR Update - June


You Only Live Once 2nd Edition 

Lonely Planet’s You Only Live Once inspires readers of all ages to seize the moment, channel their inner hero, explore the world, create moments they will celebrate for years to come, and share their incredible stories. Providing suggestions for life's essential experiences for every stage of life, this eclectic gift book is the perfect manual for a life well-lived. This release has received coverage from a range of media outlets across the globe, from featuring as cover story in the Traveller supplement  of the Sydney Morning Herald , to a four-page-spread in NZ Women's Weekly and the Mother’s Day gift guides of Home Beautiful magazine and The Interiors Addict, among many others.


Wine Trails 2

The second edition of Lonely Planet’s Wine Trails features 52 weekend-long guided itineraries through the world’s most exciting wine regions. Winemakers offer personal insights into what wines to taste and why they’re special, and help you understand a place, its people and their traditions through the wine that’s made there, featuring itineraries accompanied by gorgeous photos, maps and in-the-know authors. Wine Trails 2 has certainly been a hit with wine loving influencers on social media- see posts below, and review from mywinepal.com here. Wine Trails 2 also featured in The Canberra Times, the Traveller travel supplement of the Sydney Morning Herald and Stuff.nz.

US National Parks Series

Earlier this year, Lonely Planet released our new US National Parks series- with the first five titles in the series covering New England & Mid-Atlantic States, California & Southwest USA, Rocky Mountains & Pacific Northwest, Great Lakes & Midwest USA and Florida & the South National Parks. This series focuses on the best hikes, drives, and cycling tours the area has to offer, with user-friendly highlights and itineraries help you tailor your trip to your personal needs and insider tips, combined with full-colour trail and park maps. The series has received glowing feedback from national park enthusiasts - see review from Chasing Adventur here and sponsored article with the The Trip Goes On here, along with Instagram posts from @thethirstyhiker, @bookish.bethany and @amy_alwaysreading to name but a few. 

 

Travel Trend: Travelling in Shoulder Seasons

Lonely Planet's Chris Zeiher recently appeared on a number of morning TV interviews, including The Today Show and Today Extra, as well as JOY 94.9 radio, discussing all things trending in the travel world. Click the image below to hear Chris speaking about the increasing popularity of travelling in ''shoulder seasons.'' 



Product Details:
Wine Trails 2
ISBN 9781838696016 FORMAT Hardback, Full colour, 320 Pages 
RRP AUD $39.99  |  GBP £19.99 |  NZD $39.99  |  USD $25.00

You Only Live Once 2
ISBN 9781838696023 FORMAT Hardback, Full colour, 288 Pages
RRP AUD $39.99 | GBP £19.99 | NZD $44.99 | USD $25.00

New England & Mid-Atlantic States National Parks 1
ISBN 9781838696078 FORMAT Paperback, 138 Pages, 30 Maps RRP AUD $21.99  |  GBP £12.99 |  NZD $22.99  |  USD $19.99

California & Southwest USA’s National Parks 1
ISBN 9781838696061 FORMAT Paperback, 258 Pages, 30 Maps RRP AUD $21.99  |  GBP £12.99 |  NZD $22.99  |  USD $19.99

Rocky Mountains & Pacific Northwest’s National Parks 1
ISBN 9781838696085 FORMAT Paperback, 266 Pages, 30 Maps RRP AUD $21.99  |  GBP £12.99 |  NZD $22.99  |  USD $19.99

Great Lakes & Midwest USA’s National Parks 1
ISBN 9781838696108 FORMAT Paperback, 130 Pages, 30 Maps RRP AUD $21.99  |  GBP £12.99 |  NZD $22.99  |  USD $19.99

Florida & the South National Parks 1
ISBN 9781838696092 FORMAT Paperback, 138 Pages, 30 Maps RRP AUD $21.99  |  GBP £12.99 |  NZD $22.99  |  USD $19.99