Lonely Planet is thrilled to announce the launch of our first-ever tarot deck: Travel Tarot. Blending the art of divination with the spirit of exploration, Travel Tarot invites you to embark on a journey of self discovery, mindfulness, and adventure.

 

Watch a video introduction from Jeff Hinshaw:
Tarot expert, astrologer, and founder of Cosmic Cousins

 

Travel Tarot reimagines the classic Rider-Waite-Smith deck through the lens of travel. Each of the 78 beautifully illustrated cards connects to a destination around the globe, chosen intuitively and grounded in the deep symbolism of tarot’s archetypes. From sacred sites and natural wonders to bustling cities and remote landscapes, the deck reflects a deeper meaning to the places we call home.

Packaged in a beautifully designed box, Travel Tarot includes a 96-page guidebook that helps readers explore: 

• Tarot as a travel companion, cultivating a mindful and meaningful tarot practice

• How to conduct readings for reflection, direction, and inspiration

• The structure of the tarot deck and the symbolism behind each card

• Destination pairings that bring each card's message to life

Marketing Campaign Assets

To support the release of Lonely Planet's Travel Tarot, we will share a suite of assets that can be used by retailers to promote the book to customers.

• Look Inside Preview Pages

• Digital Assets 

• Lifestyle Photography

Releasing from February 2026

ISBN 9781837586967
FORMAT Box, Cards & Booklet, Full Colour, 96 Pages, 78 Cards
BOX DIMENSIONS 153 x 102 mm BOOKLET SIZE 145 x 93 mm
RRP GBP £20.99 I AUD $42.99 I NZD $46.99 I USD $24.99