Lonely Planet’s new Switzerland guidebook and first-ever Experience Switzerland arrive as the country’s tourism sector continues to reach new heights. Switzerland recorded a record 43.9 million hotel overnight stays in 2025, up 2.6% year-on-year, with foreign visitor demand reaching an all-time high of 22.8 million overnight stays.

These new releases reflect travellers enduring appetite for Switzerland’s iconic alpine landscapes while encouraging deeper exploration of the country’s culture, food, rail journeys and lesser-known regions. As visitor numbers continue to rise, both guidebooks offer fresh inspiration for experiencing Switzerland beyond its most famous highlights.

Introducing Lonely Planet’s New Switzerland Titles

This June, Lonely Planet is excited to announce 2 new Switzerland titles, including Switzerland 12 and Experience Switzerland 1.

In these new releases, local travel experts reveal key information on how to plan the trip of a lifetime to some of Switzerland's most iconic destinations. These guides feature an updated structure and design, and local recommendations to help travellers have unforgettable experiences and create their own unique trip. 

Digital Assets to Support the Promotion of Lonely Planet’s Switzerland Products

To support the release of Lonely Planet's new Switzerland Guidebooks, we have created assets that can be used by retailers to promote the book to customers.

• Look Inside Preview Pages 

Lonely Planet's New Switzerland Releases

• Switzerland 12
  

  I 9781838699604 | USD $24.99 | GBP £16.99 | AUD $32.99 | NZD $42.99

• Experience Switzerland 1 I 9781837587339 | USD $26.99 | GBP £17.99 | AUD $36.99 | NZD $36.99