The travel and tourism market in Nordic countries is experiencing a significant boom, with revenue projected to hit $19.78 billion in 2025. This upswing reflects the region’s growing appeal among global travellers, drawn by its breathtaking natural scenery, from fjords in Norway to the northern lights in Finland, as well as its vibrant cities. The Nordic countries have also positioned themselves at the forefront of sustainable tourism, enhancing their reputation among environmentally conscious travellers.  

According to recent data by Statista, this momentum is expected to continue, with the market forecasted to grow at an annual rate of 2.71% over the next five years. By 2029, the travel and tourism sector in the region is set to reach $22.61 billion in revenue. This steady growth signals travellers desires to visit destinations that prioritise authenticity, environmental stewardship, and high quality visitor experiences. 

Introducing Lonely Planet’s newest cluster of Scandinavian Titles

Lonely Planet is excited to announce 10 new editions of some of our bestselling Nordic titles, including Scandinavia 15, Denmark 10, Sweden 9, Pocket Helsinki 2, Pocket Rotterdam 2, Pocket Stockholm 6, Copenhagen City Map 2 and more!

In these new releases, local travel experts reveal key information on how to plan the trip of a lifetime to some of Scandinavia's most iconic destinations. These guides feature an updated structure and design, and local recommendations to help travellers have unforgettable experiences and create their own unique trip. 

Digital Assets to Support the Promotion of Lonely Planet’s Scandinavian Products

To support the release of Lonely Planet's new Scandinavian Guidebooks, we have created a suite of assets that can be used by retailers to promote the book to customers.

• Look Inside Preview Pages 

• Digital Assets (Coming Soon)

Lonely Planet's New Scandinavian Releases

• Scandinavia 15 I 9781837583706 | USD $28.99 | GBP £19.99 | AUD $39.99 | NZD $44.99

• Denmark 10 I 9781837583645 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $39.99

• Pocket Copenhagen 7 I 9781837583676 | USD $14.99 | GBP £9.99 | AUD $21.99 | NZD $24.99

• Copenhagen City Map 2 I 9781787016828 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Finland 11 I 9781837583652 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $39.99

• Pocket Helsinki 2 I 9781787016255 | USD $14.99 | GBP £9.99 | AUD $21.99 | NZD $24.99

• Sweden 9 I 9781837583713 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $39.99

• Pocket Stockholm 6 I 9781837583690 | USD $14.99 | GBP £9.99 | AUD $21.99 | NZD $24.99

• Stockholm City Map 2 I 9781787016613 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Pocket Rotterdam 2 I 9781788680998 | USD $14.99 | GBP £9.99 | AUD $21.99 | NZD $24.99