Tourism in the UK is on track for another successful year of impressive growth, with Visit Britain forecasting 43.4 million visitors and a remarkable £33.7 billion in spending for 2025. This presents a 5% increase in visitor numbers and a 7% rise in nominal spend compared to the previous year, indicating the continued appeal of the UK as a global travel destination.

The anticipated growth in UK tourism is not just a win for iconic landmarks like Buckingham Palace and Stonehenge, but also for the nation’s broader tourism ecosystem. From cosy countryside retreats to bustling metropolitan experiences, travellers are increasingly eager to explore both the well-known and lesser-known destinations the UK offers.

Introducing Lonely Planet’s newest cluster of Great Britain Titles

Lonely Planet is excited to announce 23 new editions of some of our bestselling Great Britain titles, including Scotland 13, England 13, Wales 8, Experience Great Britain 2, Experience London 2, Pocket Edinburgh 8 and more!

In these new releases, local travel experts reveal key information on how to plan the trip of a lifetime to some of Great Britain’s most iconic destinations. These guides feature an updated structure and design, and local recommendations to help travellers have unforgettable experiences and create their own unique trip. 

Digital Assets to Support the Promotion of Lonely Planet’s Great Britain Products

To support the release of Lonely Planet's new Great Britain Guidebooks, we have created a suite of assets that can be used by retailers to promote the book to customers.

• Look Inside Preview Pages 

• Digital Assets 

Lonely Planet's New Great Britain Releases

• Scotland 13 I 9781837583591 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $39.99

• Scotland’s Highlands & Islands 6 I 9781837583607 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $36.99

• Experience Scotland 2 I 9781837583492 | USD $26.99 | GBP £17.99 | AUD $36.99 | NZD $36.99

• Pocket Edinburgh 8 I 9781837583539 | USD $14.99 | GBP £9.99 | AUD $21.99 | NZD $24.99

• Pocket Glasgow 3 I 9781837583546 | USD $14.99 | GBP £9.99 | AUD $21.99 | NZD $24.99

• Edinburgh City Map 2 I 9781787018266 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Scotland Planning Map 2 I 9781788688796 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Great Britain 16 I 9781837583515 | USD $29.99 | GBP £19.99 | AUD $39.99 | NZD $44.99

• Experience Great Britain 2 I 9781837583461 | USD $26.99 | GBP £17.99 | AUD $36.99 | NZD $36.99

• Best Day Hikes Great Britain 2 (US) I 9781838692070 | USD $27.99 I GBP £17.99 | AUD $39.99 | NZD $39.99

• Best Day Walks Great Britain 2 (ROW) I 9781838692100 | USD $27.99 | GBP £17.99 | AUD $39.99 | NZD $39.99

• Great Britain Planning Map 2 I 9781787015722 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• England 13 I 9781837583447 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $39.99

• Experience England 2 I 9781837583454 | USD $26.99 | GBP £17.99 | AUD $36.99 | NZD $36.99

• Devon & Cornwall 7 I 9781837583430 | USD $22.99 | GBP £15.99 | AUD $32.99 | NZD $36.99

• London 14 I 9781837583522 | USD $24.99 | GBP £16.99 | AUD $36.99 | NZD $36.99

• Experience London 2 I 9781837583478 | USD $26.99 | GBP £17.99 | AUD $36.99 | NZD $36.99

• Bath & Southwest England Planning Map 2 I 9781788687690 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Lake District & Cumbria Planning Map 2 I 9781788688376 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Oxford & the Cotswolds Planning Map 2 I 9781788688499 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99

• Wales 8 I 9781837583614 | USD $26.99 | GBP £16.99 | AUD $36.99 | NZD $39.99

• Experience Wales 2 I 9781837583492 | USD $26.99 | GBP £17.99 | AUD $36.99 | NZD $36.99

• Wales Planning Map 2 I 9781788688987 | USD $9.99 | GBP £5.99 | AUD $14.99 | NZD $19.99