2025 European Summer Trade Promotion (Australia)
Lonely Planet are releasing a suite of new, updated guidebooks in 2025 for a range of key European destinations, including:
- Spain (releasing February 2025)
- Portugal (releasing March 2025)
- Italy (releasing April & May 2025)
- Greece (releasing May 2025)
- Great Britain (releasing June 2025)
- Scandinavia (releasing July 2025)
To view the full suite of Lonely Planet European guidebooks, maps and language products, please view this spreadsheet.
To support this campaign, Lonely Planet are offering a fantastic Gift-with-Purchase promotion where customers can receive a free Travel Pouch with a minimum spend of $30 on any Lonely Planet product(s). Please contact your Lonely Planet sales representative for details of this promotional offer.
Printed Gift-With-Purchase point of sale materials supporting this campaign will be available to order, along with additional point of sale materials showcasing stunning destinations around Europe. Please contact your Lonely Planet sales representative to order point of sale materials.
PR & Media
The European Guidebook campaign will be supported by a marketing and PR campaign that includes:
- Significant PR campaign focused on European Classic Guidebooks and Experience titles
- Targeted media including - broadsheet, lifestyle publication, travel media
- Targeted reviews in mainstream and alternative media
- Social media outreach in promoting Europe’s Classic Guidebooks and Experience titles
- Digital Assets also available